Partnership will provide coach education and resources to RCX Sports Foundation’s network of more than 7,000 coaches annually
ATLANTA – October 8, 2026 – RCX Sports Foundation and Positive Coaching Alliance (PCA) today announced a partnership to give youth sports coaches training and resources to create positive experiences for young athletes across RCX Sports Foundation programs.
Through the partnership, RCX Sports Foundation coaches will have access to PCA’s coach education, including on-demand courses and two live virtual training sessions for up to 300 coaches each. The training offers practical tools to create supportive team environments and motivate young athletes. PCA will also introduce its work at an RCX Sports Foundation coaches meeting.
“Coaches have a tremendous influence on a child’s experience in sports,” said Ericka Newsome, executive director of RCX Sports Foundation. “By bringing PCA’s training to our coaches, we’re giving them practical tools to build confidence, create a sense of belonging and help every child enjoy being part of a team.”
The partnership will also recognize coaches who put positive coaching practices into action. Coaches who embody PCA’s approach may be featured on RCX Sports Foundation platforms, and eligible RCX Sports Foundation coaches can be nominated for PCA’s Coach of the Year Award.
“Volunteer coaches have a lasting impact on young athletes, often well beyond the field,” said Jason Sacks, CEO of Positive Coaching Alliance. “Working with RCX Sports Foundation allows us to support thousands of coaches across different sports and communities with tools that help every kid have a positive experience.”
PCA will also be featured on the RCX Sports Foundation’s Beyond the Game webinar, which is distributed to a community of more than 25,000 families. The organizations plan to build on the partnership in the months and years ahead to make positive coaching practices a consistent part of RCX Sports Foundation leagues.
About RCX Sports Foundation
The RCX Sports Foundation is the non-profit arm of RCX Sports, dedicated to promoting diversity, inclusion, and access in youth sports. By providing safe, welcoming opportunities, the foundation works to ensure no child is denied the lifelong benefits of sports. For more information, visit rcxfoundation.org.
About Positive Coaching Alliance
Positive Coaching Alliance is a national nonprofit working to ensure every child has access to a positive youth sports experience. PCA provides training and resources for coaches, parents and youth sports organizations. For more information, visit positivecoach.org.
Media Contacts
RCX Sports Foundation
Julian Galano
julian@22-spring.com
Positive Coaching Alliance
Casey U’Ren, casey_uren@positivecoach.org