Gillette Joins the Flag Football Movement with New Participation Grant
ATLANTA, GA (June 23, 2025) — The RCX Foundation, the nonprofit arm of RCX Sports, is proud to announce a $25,000 donation from Gillette to support youth athletes nationwide through a new NFL FLAG participation grant. The contribution will directly fund financial assistance for families who need support registering their children for NFL FLAG, the official flag football program of the NFL, operated by RCX Sports.
With a goal of breaking down economic barriers to participation, the Gillette-sponsored grant will provide eligible families with up to $100 toward registration fees for the non-contact flag football league. Flag football is one of the fastest-growing sports globally — played by over 20 million people across 100 countries, with women and girls driving much of the momentum.
“Too many kids are sidelined from youth sports because of financial constraints,” said Izell Reese, CEO of RCX Sports. “At RCX, our mission is to make youth sports accessible to all, and thanks to Gillette’s meaningful investment in that mission, we’re able to remove barriers, expand access, and help more young athletes discover the power of play through NFL FLAG.”
Grant Eligibility Requirements Include:
- Applications must be submitted at least two weeks prior to the registration closing date.
- Financial assistance is only available for upcoming seasons and cannot be applied retroactively to previously completed registrations.
- Families must have an annual household income below the national median average of $80,610* and the participants must be enrolled in Medicaid, SNAP, or WIC, with proof of both income and enrollment required.
This initiative is part of a broader effort by the RCX Foundation and its partners to increase participation and visibility for NFL FLAG in underserved communities. With more than 2,000 leagues and 765,000 youth athletes nationwide, NFL FLAG is the largest youth flag football league in the country.
For more information on the grant or to apply, please visit https://rcxsportsfoundation.submittable.com/submit
About Gillette
For more than 120 years, Gillette has delivered precision technology and unrivaled product performance – improving the lives of over 800 million consumers around the world. From shaving and body grooming to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams, and creams), skin care, aftershaves, antiperspirants, deodorants, and body wash. For more information and the latest news on Gillette, visit gillette.com.
About RCX Foundation
The RCX Foundation is dedicated to creating more access and equity in youth sports through grants, programming, and partnerships. As the non-profit arm of RCX Sports, the foundation focuses on expanding youth sports opportunities so all children can experience the lifelong benefit of sports. By removing barriers to participation, the Foundation helps young athletes discover confidence, build character, and thrive both on and off the field. For more information, visit https://rcxfoundation.org/.
Media Contact:
RCX Foundation:
Julian Galano, julian@22-spring.com
Gillette:
Stephanie Buttrill, buttrill.sb@pg.com